Author Bio

Kathryn Williams

Kathryn is Australia's pre-eminent MarComs Industry financial specialist. An experienced business woman with International coverage that spans more than twenty years across Europe and Australia where she offers her services as a consultant, mentor, coach, workshop facilitator and keynote speaker. Liaising closely with industry councils, Kathryn is involved in benchmark studies analysis interpretation of results, and is creator of Show Me The Money® the only industry specific financial training in Australia. Working in the field with a multitude of agencies in Sydney, Melbourne, Brisbane, Adelaide, Perth, Kathryn sees how the industry is really performing, accumulating volume of experiences which grow her skills, knowledge, and competency. • Expert in client/agency/Supplier negotiations • Valuing concept fees, and protecting IP • Clarifying industry terminology and relevance for agencies • Working with teams to mentor and teach which reports, how to read the, and to confidently articulate commercial decision in regards to over servicing, contract renewals, fee increases, and supplier discounts. • Capturing business vision into a robust viable budget, and practical monthly road map. • Calculating the right rates which will ensure that every hour worked will cover non-billable time, and contribute towards profit. Kathryn is an articulate and vibrant speaker on agency finance cumulating from her global experience in chartered accounting, marketing, advertising, PR, Design, and the communications sector - she is the industry expert you seek.

Kathryn's website