Books reviewed by Tiana Vasiljev, Beautiful Pages.
Lufthansa + Graphic Design: Visual History of an Airline
Jens Müller, Karen Weiland Lars Müller Publishers, 2012,
$54.99, 128 pages Peribo
Lufthansa + Graphic Design, the fifth title in Lars Müller’s A5 series, is a beautifully designed and well-documented book focusing on the visual history of one of the world’s most important airlines. Lufthansa’s identity is considered one of the most pioneering corporate design solutions of the 20th century. This title showcases an insightful selection of designs for the airline implemented from 1919 to the present day. Beautiful layouts, clean typography, a well-considered selection of paper stocks and a great collection of essays, diagrams and illustrations make this book essential reading. Everyone with a love of corporate design will be deeply impressed with this quality publication.
Freitag: Out of the Bag
Museum für Gestaltung Zürich, Renate Menzi Lars Müller Publishers, 2012,
$59.99, 280 pages Peribo
This delightful title offers an authentic look at how Freitag, a once small creative start- up, has evolved into a large brand with a strong visual identity. This is a success story documenting the careers of graphic designers Markus and Daniel Freitag. The company’s history, products, organisation, distribution and marketing are explained, commented upon and presented in often surprising ways. A candid collection of interviews, essays and imagery of the Freitag brand, concept and history make every page of this book well worth the read. Both the design and content of Freitag: Out of the Bag reflect the company’s values of being collectible, inspirational and phenomenal.
Grid Systems in Graphic Design
Josef Müller-Brockmann Lars Müller Publishers, 2008,
$135, 176 pages Peribo (6th Edition)
A key part of Müller-Brockmann’s approach to design involved the use of the typographic grid. This publication is a design masterpiece and the definitive book on grid systems, offering great insight into the use and development of the grid. Müller-Brockmann provides a concise and constructive framework for design and layout. The exceptionally high standard of the book’s content, methods and design makes the reader truly appreciate the beauty and power of the grid. Grid Systems is a timeless classic that belongs on every designer’s bookshelf. It is a title that should be read and revisited often.