View the photos from the night on our flickr page, or tag you and your friends in the facebook albums!
At Desktop nothing makes us happier than showing off the coolest creatives from the most talented people put there, however this simply wasn’t enough for us, and so in 2004 we launched the inaugural CREATE:Awards program. Over the past six years CREATE: has grown to represent and encompass the excellence that is abundant in the creative industry, and has transformed from a fledging awards program into an amazing annual event, which this year received over 700 entries!
Find all of the winners listed below:
PASSION PICTURES AUSTRALIA
CLIENT: Passion Pictures Australia
BRIEF: To produce a distinct high quality CG animated short film based on Shaun Tan’s acclaimed book, The Lost Thing; a modern, quirky fable with a unique aesthetic. From final storyboards it has taken 3.5 years to produce with a core team of four. It features a remarkable 74 characters and over 22 sets, used actual painted textures, and features 1836 separate sound recordings. It was modelled, lit, rigged, animated and rendered in XSi 6.5 and composited in Nuke. It features the voice of acclaimed comedy artist, Tim Minchin and was the directorial debut of both Shaun Tan and Andrew Ruhemann.
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PASSION PICTURES AUSTRALIA
CLIENT: Passion Pictures Australia
BRIEF: To produce a distinct high quality CG animated short film based on Shaun Tan’s acclaimed book, The Lost Thing; a modern, quirky fable with a unique aesthetic. From final storyboards it has taken 3.5 years to produce with a core team of four. It features a remarkable 74 characters and over 22 sets, used actual painted textures, and features 1836 separate sound recordings. It was modelled, lit, rigged, animated and rendered in XSi 6.5 and composited in Nuke. It features the voice of acclaimed comedy artist, Tim Minchin and was the directorial debut of both Shaun Tan and Andrew Ruhemann.
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TOBY PEDERSEN – MIGHTY NICE
BRIEF: Toby has only been with us for eight months, straight out of college. But we are confident giving him whole jobs more suited to a senior designer. Toby is a junior that is not afraid to run with ideas. He continually impresses us with his deeper understanding of the big idea behind a brief, and his fearless approach to answering it. This is a skill that is so hard to teach, but a pleasure to watch unfolding naturally in such a newbie to the industry. We foresee big things ahead for our Toby.
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THE FURNACE
CLIENT: The Furnace
BRIEF: All the artwork is handpainted on the walls/floors and there are also some laser cut frames which are used to showcase some of our work.
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PAUL ZEAITER – BLACK MAMBA STUDIOS
CLIENT: extreme music LA
BRIEF: Snoop Dogg, Dogfather of G Funk. He produced a special series for Extreme Music called the G Series. We wanted to deliver something that would stand out and be instantly recognisable as Snoop, the lowrider wheel. My inspiration came from the early Snoop film clips featuring the Chevrolet ’64 impalas. The packaging really stands out, and we received loads of great feedback, including from Snoop himself.
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TWO-BULLS
CLIENT: Royal Botanic Gardens
BRIEF: To create an interactive digital experience that showcases the Royal Botanic Gardens Melbourne in a different light to kids. As well as entertaining families with an interactive experience, the secondary objective is to convey the RBG’s educational message to children and their families.
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KENT GRATION – INTEGRATION STUDIO
CLIENT: Kent Gration – Integration Studio
BRIEF: To create a visually engaging pendant light produced from bamboo – a rapidly renewable material, while improving environmentally-aware design, by assessing material usage for a product’s intended function. To use repeated straight components where the only waste generated during CNC production is the cut kerf. The light, including electrical components, must easily assemble and disassemble and flat-pack into a 70cm x 8cm diameter tube with minimal vacant space. The packaging must double as a home-made telescope using the provided concave and convex lenses – referencing the product’s astrological and culturally universal inspiration – the stars, sun and moon.
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PATRICK CLAIR AND MICK WATSON
CLIENT: Chaser Broadcasting / Australian Broadcasting Corporation
BRIEF: When The Chaser team returned for the final series of The War on Everything they wanted to revisit some of their greatest pranks throughout history. Designer Patrick Clair and 3D Artist Mick Watson trawled through rare archival footage of the world’s most memorable moments and used the power of digital technology to ‘reveal’ the Chaser’s presence at great moments in time. This remastered footage was placed in a virtual environment that updated the military espionage aesthetic of the show’s original branding. Written by The Chaser. Design and Animation by Patrick Clair and Mick Watson.
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DIANA THORNLEY
CLIENT: Diana Thornley
BRIEF: Self Promotion DM – Ugly Briefs. GOAL: To remind advertising agencies and design studios of creative services provided by Diana Thornley aka Magnet. TARGET MARKET: Previously established contacts, studios or clients. POINT OF DIFFERENCE: Capable of taking a job from all the way from brief to print. The playful execution highlights her quirky nature and the playful professional attitude Diana brings to a studio or a job.
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JWT MELBOURNE
CLIENT: The Australian Childhood Foundation
BRIEF: A recent spate of child neglect cases received scant coverage in the local press. The issue of ‘neglect’ tends to get overlooked, while violent and sexual abuse dominate public discourse. The ACF (Australian Childhood Foundation) approached us to raise awareness for this often misunderstood, little discussed and seldom confronted issue. There was virtually no budget. Our solution, child sized mannequins were dressed in kids’ clothes. Posters were then glued over the mannequins. These ‘invisible’ posters could be found in high foot-traffic areas around Melbourne and Sydney.
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CHRISTOPHER TOVO
CLIENT: Christopher Tovo
BRIEF: The seven submitted shots are from a photo essay series throughout Africa and America titled PHOTOVO3. They take a candid view of the contrasts that exist between and inside the two countries. A toilet trained leopard hopes for a moment of privacy. The arid beauty of a rock formation and a city strives towards growth an sustainability. A small store on the side a bumpy road and ‘The Strip’ in Las Vegas. The power of a native eagle alongside a man trying to find a solution to what is a futile attempt to slow a degenerative eye disease.
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JWT MELBOURNE
CLIENT: sarti tailors
BRIEF: To promote business suits, in the year of a recession.
The problem faced by the client was that people were cutting down on their wardrobe expenses in the year of uncertainty in business.
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WATTS DESIGN
CLIENT: Yarraville Community Centre
BRIEF: When a community successfully rallies to keep a part of its local history alive, everyone is inspired. Community was the focus for this new visual identity and environmental signage project, which involved rebranding the Yarraville Community Centre. We took a raw, fluid approach to capture the centre’s diverse offerings and merge the past and present in a complementary way. Use of naive illustration style and free-forming text highlighted the fact that this dynamic hub or ‘second home’ was friendly and approachable.
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ABOVE.
CLIENT: above.
BRIEF: Devore printing is the process of using a acid paste to dissolve the cellulosic fibre in a blended fabric. For ss 2010 above. wanted to explore what would happen when you devore print on a 100% cotton (cellulose) fabric. After initial testing a plain weave shirting was chosen as it dissolved with crisp, clear edges. The final process mimicked the look of a laser cut while eliminating the burnt edges which is a problem when using lasers on light colours. The process also allowed a secondary highlight colour to be printed which gives the print another visual layer.
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VISUAL JAZZ
CLIENT: Jay Jays
BRIEF: Jay Jays is a brand that has traditionally used a variety of printed materials to reach their customers. Printed catalogues, occasional TV, in-store displays featuring big discounts and a minimal online presence was the norm. Jay Jays needed a *traditional* catalogue replacement and we wanted to provide an entertainment-style piece that redefined the brand online, connected with customers, had talkability and ultimately drove them in-store. Jay Jays 3D Dance Off is an interactive catalogue – a mash up of fashion, music & movement, designed to bring the re-burgeoning 3D craze out of the cinemas and into homes.
Get your hands on a copy of the October issue of Desktop to see more details about the winners!
