I assume that my Winter hibernation mode is what prevented me from noticing this surprisingly good public health campaign from the Pharmacy Guild of Australia earlier. Departing from the time-worn community advertising motifs of focus pulls, cool filters and stock photography, the visually appealing illustrations and clever creative makes the preventative health message of Pandemic Influenza Preparedness fun, engaging and accessible!  Does anyone know which agency was responsible for the campaign?

www.pandemicprepared.org.au

All images Copyright Pharmacy Guild of Australia