Apple bans boobs, babes, booty and bikinis

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Published:  February 22, 2010
Brendan McKnight
Apple bans boobs, babes, booty and bikinis

Over the past week, Apple has begun to remove all sexual content from the App Store, a move showing that the company is willing to make big decisions without giving their developers any notice at all. Many developers are now left wondering what exactly is allowed on the App store, and as it turns out, the new policy is quite restrictive and could result in many developers losing their livelihoods.

Last week Apple notified certain developers that their apps were being taken offline, claiming they were removing all applications with ‘overly sexual content’, and if you think that just applies to soft core porn apps – think again. Pretty much any app that may be titillating in even the slightest way could be up for the ban. Not only has it resulted in many ‘sexy’ apps being eliminated, but apparently Apple also removed an app that featured a fitness model in her workout clothes – a marketing campaign for the athlete’s own range of protein powder.

Developer Jon Atherton, who is behind the popular app ‘Wobble’, spoke to an Apple employee, and posted this list of rules to his blog based on what he learned:

1. No images of women in bikinis (Ice skating tights are not OK either)

2. No images of men in bikinis! (I didn’t ask about Ice Skating tights for men)

3. No skin (he seriously said this, so I asked if a Burqa was OK, and the Apple guy got angry)

4. No silhouettes that indicate that Wobble can be used for wobbling boobs (yes – I am serious, we have to remove the silhouette in this pic)

5. No sexual connotations or innuendo: boobs, babes, booty, sex – all banned

6. Nothing that can be sexually arousing!! (I doubt many people could get aroused with the pic above but those puritanical guys at Apple must get off on pretty mundane things to find Wobble ‘overtly sexual!’)

7. No apps will be approved that in any way imply sexual content (not sure how Playboy is still in the store, but …)

Atherton’s Wobble app, which involves uploading a photo, positioning the ‘wobble’ regions then shaking the iPhone to ‘watch those parts of the photo bounce in realistic 3D’, has now been banned and his company which used to make around US$500 a day, is now making less than $10. “Apple gave these developers the green light to build ‘sexy apps’,” says Tech Crunches Jason Kincaid.  “And now that they’ve built businesses around them, it’s tossing them aside without so much as an apology.  To Apple, they’re expendable.”

3 Responses

  1. Sian

    Why have you spelt bikinis with an apostrophe?

  2. Rob

    Damm! Back to the drawing board I guess.

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