@studiocatherine Not in the slightest! Our printers just require a little extra time.
Interbrand has released the results of its annual Best Global Brands report.
No surprise, but for the thirteenth year running, Coca-Cola has taken the top ranking spot, once again followed by a collection of technology brands. Apple has jumped from #8 (in 2011) to #2, IBM has slipped from #2 (in 2011) to #3, Google has maintained #4 position, followed by Microsoft, GE, McDonald’s, Intel, Samsung and Toyota.
The list is complied annually by Interbrand as a reflection on the world’s 100 most-valued brands (through a ISO certified methodology). According to Interbrand Australia CEO Damian Borchok, “brand innovation” is crucial to remaining competitive. “For the best brands this has meant innovating business models, the way they use technology to capture customer value, engage and deploy employees or create unique customer experiences. These may be difficult times, but they are also exciting ones for businesses with vision and ambition for their brands.”
Brands new to the listing include: Pampers (#34); Facebook (#69); Prada (#84); Kia (#87); Ralph Lauren (#91); MasterCard (#94). Top rising brands include: Apple, Amazon, Samsung, Nissan and Oracle. As mentioned, the top ranking brands stem from the Technology sector, with a strong representation also stemming from the Automotive sector.
You can view and download the entire #100 listing, or read in-depth commentary and interviews about the report over on Interbrand’s website.
Best Global Brands 2012