For the fourth year running, Google has made it to the top of the list in research company Millward Brown’s annual top 100 global brand power list with a 14% year-on-year increase in its value to $114bn (£75bn), despite the search giants recent tribulations in China.

Tech companies took the top four spots in this year’s list, with IBM coming second and Apple and Microsoft ranking third and fourth respectively.

Noticeably missing from the list was Facebook, who once again failed to make it in the top 100. Despite the constant hype around Facebook and its potential market valuation, the report gave Facebook a brand value of just $5.5bn, with Peter Walshe, director at Millward Brown explaining that despite having an exceptionally strong brand, the company had a long way to go to prove its financial clout.

The biggest faller this year was Nokia, with brand value down 58% year on year, thanks to a massive slip in share price, whereas competitor Samsung was the biggest riser with an 80% increase – attributed to innovations in divisions including mobile phones and the growth in demand for HD and 3D technology.

To see the full list and accompanying report, head to www.millwardbrown.com/Sites/mbOptimor/Ideas/BrandZTop100/BrandZTop100.aspx