ADGA NSW has turned to the talents at Interbrand Sydney to create its new brand identity.
After some criticism from the design community in 2011 (for an example, read Andrew Moffitt’s article here), the association has reassessed its vision and purpose, with a new direction, new council and now a new look. The objective was to give AGDA NSW a strong, relevant and inspiring voice. A voice that would better engage with a thriving design community. To read more about the rebrand, head to the article on our Project Wall.
The identity was launched at AGDA NSW’s Beer O’Clock at the Local Taphouse in Darlinghurst on Thursday 16 February – an event that in the past has had limited numbers, but which saw the industry turn out in droves. AGDA NSW president Glen Barry: “As a council, we are all really pleased with this new vision and articulation of AGDA NSW. We are excited to launch what we feel is a really strong year of inspiring events for our members. Thanks to Interbrand for their amazing effort and commitment.”
Head to the next AGDA NSW event; Pink is the new Blue on 5 March at Dept. of Trade and Investment, MLC Centre, Sydney.
A few pictures from the launch night: