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Jay-Z has stepped away from the mic and tried his hand at logo design, recently unveiling a design for the Brooklyn Nets Basketball team.
It’s been launched to mixed reactions however, as it’s a complete overhaul of the previous red, blue and white design which was used from 1997 to 2012. Jay-Z, part-owner of the team has gone with a pair of simple black and white logos which feature a capital B, etched into a basketball. According to a report by Sports Illustrated, the design was inspired by the New York City Transit Authority subway signs from 1957.
Jay-Z told ESPN the rationale behind the design: “The boldness of the designs demonstrate the confidence we have in our new direction. Along with our move to Brooklyn and a state-of-the-art arena, the new colors and logos are examples of our commitment to update and refine all aspects of the team.” The Nets’ circular logo will be used at centre court at the new centre, while the shield will appear on the team’s shorts.
Some have called it “bland”, while others feel it’s a positive move for the brand. Thoughts?
The pair of logos designed by Jay-Z for the Brooklyn Nets
The previous Nets logo, in use from 1997 to 2012
the B needs to be more “bold,” but I like where they’re going with it.
It’s definitely a positive move for the Brooklyn Nets. Jay-Z has created an easily recognised and a simple logo design for the basketball team.
Anything is better than brush script.
Even this.
I wasn’t that taken with it at first, agreed it looked ‘bland’. Then I went to the site and saw how the branding was implemented and was quite happy with it.
But let’s be honest; how much of this was Jay-Z and how much was the design team under him?
I’m missing the ring. I think it gave another dimension to it, the ball seemed more dynamic looking like Jupiter. I’m also very glad to see the end of brush script
Looks like concept work & needs polishing.
uhmm….Hello! Brooklyn, we have a problem.