Error: In the August 2012 issue of desktop (on p13) , the write-up of KW Doggett’s Maine Recycled competition incorrectly stated that the main prize was worth $10,000 instead of $1,000. We apologise for any inconvenience caused.
To celebrate the launch of their new coated paper, Maine Recycled, K.W.Doggett Fine Paper is giving away a few prizes including … a custom-made bicycle.
Manufactured by Arjowiggins Graphic (France) Maine Recycled is suitable for offset and digital printing (including HP Indigo) and is often referred to as the ‘whitest shade of green’ on the market. The Maine campaign, designed by Thursday Design includes a booklet, postcards and vintage poster, complemented by a restored Speedwell road racing bicycle. It’s based around the proposition that ‘Maine Recycled highlights the beauty of the world’.
Craig Johns, creative director, Thursday Design explains: “The decision to restore (or recycle) a once beautiful bicycle seemed to us to be the perfect metaphor for the brand. Commissioning a beautifully shot photographic essay of a once great bike being restored, not only reinforces the key brand message (highlighting the beauty of the world), but cleverly conveys an environmental story too.”
The Maine competition is open to designers and printers and includes the main prize of a custom-made bicycle.
Major prize: A custom built bike
Win your own custom bike, valued at up to $1000.00. To be in the running, you need to supply K.W.Doggett with three printed samples of a job you have completed on Maine Recycled. The prize is open to designers and printers and will be judged by Catherine and Nathan Doggett as well as Gary Bowles from Arjowiggins.