Microsoft and Yahoo have recently received approval from both the U.S. Department of Justice and the European Union to move forward on their collaboration to take on big boy Google. The two companies will now begin implementing a deal that should be announced in the coming days, which will involve transitioning Yahoo’s algorithmic and paid-search platforms to Microsoft.
“This breakthrough search alliance means Yahoo can focus even more on our own innovative search experience,” Yahoo Chief Executive Officer Carol Bartz said in a prepared statement. “Yahoo gets to do what we do best: combine our science and technology with compelling content to build personally relevant online experiences for our users and customers.”
Last month, Google’s search engine market share in the United States fell to 65.4% from 65.7%, Microsoft’s share rose to 11.3% from 10.7%, while Yahoo’s share slipped to 17% from 17.3%, according to research firm comScore.