Now in its eighth year, the Qantm Create Design Awards (presented by desktop magazine) celebrates the best in Australian design over varying categories. We are very pleased to present the list of deserving winners, who were recognised for their achievements at the Awards ceremony held at The Forum Theatre in Melbourne on 5 October 2012.
Thanks to all of the guests from around Australia who attended the Awards night – it was an excellent celebration of the local design industry (photos coming soon).
PROJECT OF THE YEAR
Project of the Year, sponsored by Qantm College, is judged from the winners of each project based category, and is awarded to the project that the judges consider to be most powerful and creative visual language used to communicate an idea, brief, or concept.
WINNER: Qube Konstrukt for Kubik Melbourne
The overall aesthetic of the campaign leverages the contemporary and experimental nature of the installation. Three elements (illustration, typography, glow in the dark elements) come together to create a multi-layered design that captures the fun, excitement and atmosphere of the KUBIK event from day to night. The visual language of KUBIK can be deconstructed and rearranged to create interesting, unexpected and playful visuals. This is possible as the principal identity has been developed in a modular and systematic way, using distinct vivid colours that allow for flexibility and inventiveness when needed.
Proudly presented by Franklin Web, the Catalogue Award recognises outstanding design for a printed catalogue for both commercial and non-commercial projects.
WINNER: Mark Gowing Design for Sherman Contemporary Art Foundation Catalogues
Client: Sherman Contemporary Art Foundation
The Sherman Contemporary Art Foundation produce public art installations and require detailed, scholarly publications to document each project and provide context for each artist’s practice. The overall feel and covers are a direct reference to each artist’s work. The silk cover on Yang Fudong references the cheongsams worn by women in his film. The organic texture of Tyvek on Tokujin Yoshioka creates a sense of the snowdrifts that Tokujin creates with drinking straws. The coloured reflective material on Janet Laurence is inspired by her use of glass and mirrors to contain and reflect the natural elements in her installations.
HIGHLY COMMENDED: David Lancashire Design for Double Vision exhibition catalogue
HIGHLY COMMENDED: Qube Konstrukt for The Golden Thread catalogue
The Emerging Talent Award, sponsored by PlanBig, is bestowed upon an industry-relevant student (currently studying) or a creative professional that has been in the workforce for under a year.
WINNER: Joanna Grygierczyk
Joanna Grygierczyk is a recent graduate in Visual Communication at UTS. Her design is driven by strong conceptual relationships and an appreciation for the subtleties in typography, layout, form, materiality in print design. She designs by the white principle; with purity and simplicity, so ideas evolve into clear communication.
HIGHLY COMMENDED: Emily Gillis
The Identity Award recognises ingenious creation and/or use of brand identity across multiple mediums, adhering to a brief.
WINNER: Qube Konstrukt for Kubik Melbourne identity
The overall aesthetic of the campaign by Qube Konstrukt leverages the contemporary and experimental nature of the installation. Three elements (illustration, typography, glow in the dark elements) come together to create a multi-layered design that captures the fun, excitement and atmosphere of the KUBIK event from day to night. The visual language of KUBIK can be deconstructed and rearranged to create interesting, unexpected and playful visuals. This is possible as the principal identity has been developed in a modular and systematic way, using distinct vivid colours that allow for flexibility and inventiveness when needed.
HIGHLY COMMENDED: Interbrand Sydney for New Theatre identity
HIGHLY COMMENDED: Interbrand Sydney for Telstra identity
Proudly presented by Briefcase, the Illustration Award recognises excellence in traditional or digital illustration, for both commercial and non-commercial projects.
WINNER: David Lancashire Design for Meanjin1 cover illustration
Meanjin, founded in 1940, is a literary magazine which reflects the breadth of contemporary thinking on literature, art or broader issues of the times. The cover image represents a passion for knowledge, symbolising bureaucratic management cutting at and through the heart of learning.
HIGHLY COMMENDED: Chrissy Lau/The Illustration Room for Mambo Winter 2012 illustrations
HIGHLY COMMENDED: Buro North and Jane Reiseger for The Royal Children’s Hospital illustrations
HIGHLY COMMENDED: Oslo Davis for Golden Plains identity illustrations
HIGHLY COMMENDED: THERE for IMEI illustrations
Proudly sponsored by Impact Digital, the Interactive Award recognises outstanding communication through augmented reality, apps, digital games and other forms of interactive design.
WINNER: We Are Wheelbarrow for The Wrong Book
The studio worked with author Nick Bland to create an interactive version of his children’s book The Wrong Book. The objective was to make a digital book with the right balance of playful interactivity and animation that still engages children with the story. Different modes of reading features narration provided by comedian Frank Woodley, and a ‘record yourself’ function to encourage children to read themselves.
HIGHLY COMMENDED: Outware Mobile for the Vic-Heritage iPhone App
HIGHLY COMMENDED: Pachinko Pictures for Lol-a-Coaster
HIGHLY COMMENDED: Yijala Yala Project and Big hART for Love Punks online game
Proudly sponsored by Wacom, the Motion Award recognises excellence in the use of traditional and/or digital motion design for both commercial and non-commercial projects.
WINNER: The DMCI for Fox Classics
Client: Fox Classics
The studio developed a series of IDs for Australian Television Channel, Fox Classics. Fox Classics showcases classic films, and the ID series was designed to take viewers on a guessing game journey through the world of classic cinema. The spots needed to bring the channel back into a more sophisticated brand space, paying homage to classic cinema. Each ID interprets a series of films, merging them together through iconic 2D and 3D design and carefully crafted audio.
HIGHLY COMMENDED: Sander Van Dijk from Radium Audio for Pause Fest Animation
HIGHLY COMMENDED: XYZ Studios for The Big Squeeze
HIGHLY COMMENDED: Oh Yeah Wow for Easy Way Out
HIGHLY COMMENDED: Sixty40 for the National Broadband Network Explainer Video
Proudly sponsored by BJ Ball Papers, the Packaging Award focuses on the communication of a product and its benefit to the consumer.
WINNER: The Creative Method for Holy Water label
The idea was to develop a wine package for clients with immediate impact and standout while also reminding them about the end of year party. The name of the label is Holy Water and each staff member was photographed and brought to life in a traditional horror book style. The story follows the characters experimentation with Holy Water and the catastrophic results. Each bottle contains two pages and there are a total of six in the set. Different varieties are illustrated with a different base retro style colour.
HIGHLY COMMENDED: CIP Creative for Capi Sparkling packaging
HIGHLY COMMENDED: The Creative Method for Casa Gusto packaging
Proudly sponsored by iStockphoto, the Photography Award recognises exceptional photography for both commercial and non-commercial projects.
WINNER: Nicole Reed from A Shot Away Photography for T-world New York Issue photography
T-shirts are the most universally popular item of clothing, crossing divides of age, gender, race, religion and nationality. They have earned a cult-like status, and nowhere are they bigger than New York. For the New York issue of T-world, photographer Nicole Reed spent a non-stop two week period in New York City, meeting and photographing the leading owners and creatives active in T-shirt culture today. Reed managed to gain access to legends such as the elusive Milton Glaser and streetwear icon Tony Arcabascio.
HIGHLY COMMENDED: Lynton Crabb Photography for SoHo Grand New York City series
Proudly sponsored by K.W.Doggett Fine Paper, the Print Commercial Award recognises outstanding design for a printed project that adheres to a commercial brief.
WINNER: Voice for the 2012 brochure for the State Theatre Company of South Australia.
Client: State Theatre Company of South Australia
The State Theatre Company of South Australia required a brochure that presented the upcoming 2012 season of performances in an enticing and cohesive package to promote subscription sales with new and existing audiences. Every play is represented by a 3D collage, which is an interpretation of the themes and stories of the performance. The imagery melds the live 3D nature of theatre with that of 2D illustration. Each of the eight plays are summarised by one descriptive word that arouses curiosity and provokes imagination. These eight words are brought together to communicate the variety and range of the season.
HIGHLY COMMENDED: Eirian Chapman for ‘Your Looking Eyes’ poetry book
HIGHLY COMMENDED: Mash for ‘Chef’s Special’ publication
The Print Creative Award recognises outstanding design for a printed project that is not limited by a commercial brief.
WINNER: Friend for ‘Penguin Plays Rough’ book of short stories
Client: Penguin Plays Rough
Penguin Plays Rough is a monthly short fiction reading night, where imaginatively wild, original writers are invited to read to a live audience. This anthology is a collection of 23 of these stories. The approach was to capture the energy of these nights, rather than depict them in a static, ordinary format. To bring this raw energy to life, each story was designed differently, using different materials, embracing the craft and the process, creating a vivid, noisy catalogue of these wonderfully wild stories.
HIGHLY COMMENDED: The Hungry Workshop for ‘Exhibit A: Board’ exhibition piece
HIGHLY COMMENDED: Nick Lewis Design for ‘Turd Circus #2’ publication
HIGHLY COMMENDED: Marika Jarv for print piece Wall of Sound
Proudly sponsored by Streamtime, the Typography Award recognises excellence in either display or text typography.
WINNER: Josip Kelava for Metropolis 1920
Metropolis 1920 comes from the industrial movement of the 1920’s where skyscrapers where born. Using a double line technique, Josip Kelava wanted to create his own Art Deco style font that represented this era. The result is a bold, bumptious typeface with a stolidly calm disposition.
HIGHLY COMMENDED: Studio Equator for Omniblend typography
Proudly sponsored by ilisys, the Website Award recognises outstanding web design for both commercial and non-commercial projects.
WINNER: Mentally Friendly for the Coles Mix website
Mentally Friendly worked with Coles to launch its fashion brand Mix. The brand is positioned as affordable style and incorporates the values of fresh, relaxed, wholesome and stylish. The website provides customers the opportunity to peruse the range of clothes on offer and identify Coles supermarkets that offer the Mix range. The result is a clear, bright and uncomplicated website that places emphasis on the style and value of Mix. Features such as an interactive look book and a Mix & Match outfit selector create an engaging experience that appeals to the friendly Mix brand.
HIGHLY COMMENDED: Josephmark for the Global Mail website
HIGHLY COMMENDED: Leo Burnett Sydney for the Spotlight website
All winners are published in the October issue of desktop. On sale now.
Thanks to our 2012 sponsors: