@studiocatherine Not in the slightest! Our printers just require a little extra time.
Who can forget the smell the very first time that they opened their first Mac? It’s okay, we can’t remember either, but it’s something that artist collective in Melbourne, Greatest Hits, wanted to capture for an upcoming exhibition, De Facto Standard. To achieve the perfect Mac fragrance, artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn, called on the skills of scent solution company, Air Aroma, to produce ‘the scent of an Apple product being opened for the first time.’
According to a report by Air Aroma, the scent process involved consultations with its fragrance lab in France and included posting over a brand new unopened Apple to the lab. “From there, professional perfume makers used the scents they observed unboxing the new Apple computer to source fragrance samples. On completion the laptop was sent back to Australia, travelling nearly 50,000kms and returned to our clients together with scent of an Apple Macbook Pro,” Air Aroma explains.
The result: the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled.
The scent will be part of the exhibition, De Facto Standard which runs at West Space (Level 1, 225 Bourke Street, Melbourne), from 20 April to 12 May 2012.