RT @hellobrendan: Rodchenko 120 poster exhibition, now on at Melbourne Museum as part of @agIdeas - http://t.co/iKw1z1ZI
The UK is moving onwards and upwards with their digital television rollout. Digital UK reports no analogue sets were sold in the UK last month, and major retailers have stopped stocking them altogether. Their digital rollout is due for completion in 2012, but already 23.2 per cent of households have already converted.
And in an unusual bit of penny pinching, Digital UK, the company charged with coordinating the rollout announced a 55 million pound surplus, which is to be handed back to the British Government to fund the rollout of broadband.
And rather than scaring the old folks, the new whiz-bang gadgetry has made consumers want to experiment further. The Guardian reports that around 64% of over-65 converts now want to try other new technologies. Top of the list are personal video recorders.
The success (so-far) of the UK model brings attention to the expensive Australian rollout. Australians will be spending over a billion dollars over two decades to fund the rollout of digital television here, mainly due to poor servicing of regional and rural areas. The rollout has commenced in many areas and is due for completion in 2013.
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aw, it had to happen, but i’m kinda sad. i do love these big old things!