Privacy Policy

At Niche Media Pty Ltd (ABN 13 064 613 529) – the publisher of Desktopmag.com.au, we understand that privacy is important, and we’ve created this policy to give you information about how we collect and use personal information.

We re-evaluate this policy on an ongoing basis, and we value your feedback. If you have questions or concerns regarding our privacy policy, we ask that you contact us at:

Digital Director
Niche Media Pty Ltd
142 Dorcas Street
South Melbourne
VIC 3205 AUSTRALIA

Or to digital@niche.com.au.

Please note that this Privacy Policy may change from time to time. We will post the new policy on this page, and, if the changes allow us to use personally identifying information in ways that are different from the ways specified at the time the information was originally collected, our website will contain a special notice about the changes.

Online Privacy Policy

Niche Media Pty Ltd collects data, including personally identifying information, from people who use Desktopmag.com.au. This section of our privacy policy explains how we collect and use this data. Please note that Desktop magazine print edition subscriber data is maintained separately from data gathered from our online users.

Information we collect and how we use it

When you visit Desktopmag.com.au, Niche Media Pty Ltd collects several forms of usage data, including:

Log data. Our servers automatically record certain information sent by your browser, such as your web request, your Internet Protocol address, your referring URL, your browser type and language, and the date and time of your request.

Cookie data. When you visit Desktopmag.com.au, Niche Media Pty Ltd or one of our affiliates or third-party partners may send one or more “cookies” (small files containing a string of characters) to your computer to identify you as a unique user. If you have registered with Desktopmag.com.au, the information in your cookie is used to provide a more personalised experience on our site, for example by allowing you to customise portions of the site. If you haven’t registered, the cookie identifies you as a unique user and helps ensure a smoother user experience on the site. If you have not registered on our site, we cannot link the user ID in the cookie with personal identifying information and data about you, such as your name or e-mail address.

Traffic and advertising data. Other cookies without personally identifying information and data are used to enable Desktopmag.com.au to gather and analyse site traffic and usage information, and to allow our advertising partners to manage the advertisements presented. These cookies sometimes work in conjunction with other techniques, such as clear GIFs or pixel tags; they do not contain personally identifying information, but they may gather information about what sites you have visited and use that information to determine which ads appear when you visit the Desktopmag.com.au site.

Browsers or third-party software can allow you to block the use of cookies while you surf our site. Or you can use third-party anonymiser services to mask information in your cookies or even general data such as your IP address. In such cases you would not be able to take advantage of most of the personalisation services offered on Desktopmag.com.au.

The aggregated information we collect is used for a number of purposes including the following:

  • To improve the content and design of Desktopmag.com.au
  • To enable our audit bureau to verify our claims of traffic to the site
  • To help advertisers, potential advertisers or marketers assess the suitability of the site for their ad campaigns, and
  • To help us understand more about the interests of our users, so that we can offer products and services we believe may be of interest.

Many portions of the Desktopmag.com.au site can be used without registering or giving us any personal information such as (but not limited to) your name and e-mail address. However, Desktopmag.com.au does collect personally identifying information regarding our online users, including in the following ways:

When you provide it to us, such as (but not limited to) by entering a contest, becoming a registered member, signing up for a newsletter or tutorial, or otherwise contacting us. When you provide it to a company that powers a portion of our site or provides a special feature, such as a contest registration, that appears on our site. When you provide information about yourself or your company to Desktopmag.com.au in connection with a subscription order, that information may be included in your Desktopmag.com.au user record, if one exists.

If you have provided information to Desktopmag.com.au, from time to time we may enhance that information with other information that we collect from third-party sources.

The personal information we collect may be used in a number of ways, including the following:

  1. To improve the content of the Desktopmag.com.au site, including by allowing Desktopmag.com.au’s editors to consult with readers
  2. To communicate with users about registration and other customer service issues
  3. To promote products and services of Desktopmag.com.au or Niche Media Pty Ltd, and
  4. To conduct research surveys on behalf of Desktopmag.com.au, Niche Media Pty Ltd, and its subsidiaries and affiliates.

Information sharing

Desktopmag.com.au may share aggregated, non-personal information, such as website traffic figures, with third parties. This aggregated information does not identify you individually. We may share personal information with your consent or in order to provide products or services you have requested. In addition, by using the site you agree that we may also share personal information in any of the following circumstances:

We may use or disclose personal information if we have a good-faith belief that the disclosure is reasonably necessary (a) to satisfy applicable law, regulation, legal process, or enforceable governmental request, (b) to enforce agreements we have with you, © to address fraud or security issues, or (d) to protect against harm to the rights, property, or safety of Desktopmag.com.au, Niche Media Pty Ltd, or our employees or customers.

We may share personal information with trusted affiliates or third parties, such as credit card processors or fulfilment providers, who process information or perform services on our behalf.

If you submit personal information on a portion of our site that is operated by a third party, such as our price comparison service, we may share the information you submit with the third party, and the information may be used by that party as permitted under that party’s privacy policy. Desktopmag.com.au and its parent and affiliate companies are not responsible for the third party’s actions or policies. Portions of the site operated by third parties normally include a “Powered by” logo naming the third party, or have forms that include links to the third party’s privacy policy.

* We may transfer personal information from your user record to your subscriber record, if one exists, provided that we also transfer any preferences you have set for how that personal information is used. Any information transferred to the subscriber database will be governed by the Desktopmag.com.au Subscriber Privacy Policy.

We may share information with third parties for promotional purposes, as described below.

In addition, you should be aware that when you disclose personal information such as your name or e-mail address in a forum, blog comment, or other area that is publicly accessible by others, that information may be collected and used by others. Desktopmag.com.au and its parent and affiliate companies are not responsible for any information that you provide in the above areas.

Use of data for promotions, and choices for personal information

Postal addresses will be used to promote Desktopmag.com.au and Niche Media Pty Ltd products and services, and may be rented and/or licensed to selected outside firms for promotional purposes. Offers for which the postal address data is rented and/or licensed for use are screened and the users are required to target their offers carefully.

When you provide your e-mail address to us, you agree to receive e-mail from Desktopmag.com.au, and Niche Media Pty Ltd; however, you can unsubscribe from these e-mails at any time simply by clicking the unsubscribe link within the body of the e-mail. We allow you to opt out of receiving e-mail regarding third-party offers, both when e-mail information is collected and with each use of your address. If you do not opt out at the time your e-mail address is collected, or do not respond to the questions concerning how we may use your e-mail address, your address may be used for third-party offers. Offers for which the e-mail address is rented and/or licensed for use are screened and the users are required to target their offers carefully.

In addition, you may change your preferences regarding use of personal data by sending e-mail to digital@niche.com.au.

If Desktopmag.com.au or any of its products is involved in a merger, acquisition, or sale of some or all of its assets, all personally identifying information and other data will be transferred to the new owner.

Switch to our mobile site