This year, AVJennings turned 80, and to celebrate, they launched an ’80 Day Sale’ campaign. The deal: customers are gifted with $8,000 when they purchase an AVJennings property within the next 80 days.
To spread the word, the brand needed an integrated campaign utilising TV, online and press.
Doppio was tasked with the design and felt that, for a customer, receiving $8,000 (on top of existing government incentives) makes the deal a whole lot sweeter – so the team decided to use cake to communicate the fact.
Together with award-winning animator Glen Hunwick (Glenart Productions), Doppio produced a 30 second stop-motion animation, featuring 892 home-baked, hand-iced cupcakes. Doppio also created a series of press ads/posters, a microsite and an eDM.
Doppio are also working with AVJennings on a comprehensive brand review at a time of significant business realignment and strategic growth.