When the Australian Chamber of Commerce and Industry (ACCI) spoke to CUBED about doing a brand audit we were all ears.

No one more so than our designer, Ellie. She quickly recognised the need to retain the current logo and brand equity while standardising the appearance of the name and refreshing the colour palette. Easier said than done of course, as the trick here was to retain the integrity of the brand while simply refreshing the look and feel.

In other words, don’t go overboard.

So we carefully toed the line between ‘refresh’ and ‘retain’, ultimately developing a consistent logo lock-up, a refined two-colour palette, and an ownable, flexible blend of images and graphic elements.

The retro cool of the logo has been brought to life with the use of ‘UN blue’ while the deep navy is retained to add a certain weight and trustworthiness.

We were happy with the results. As was ACCI.