Award-winning international photographer Adam Taylor has recently taken up the challenge to direct a live-action shoot for client Refresh Eye Drops via advertising agency Ward 6.
Titled ‘Refresh Your Eyes’, the commercial coincides with the launch of a humorous print campaign, also shot by Taylor. Filmed at a headland on the NSW south coast, to portray a distinctly Scottish atmosphere, the campaign follows the journey of a loyal dog running towards his master only to knock him to the ground, revealing the naked truth about what lies beneath a Scotsman’s kilt.
The idea focuses on the fact that in a lifetime your eyes see over 25 billion images, but there are some you don’t want to see. “We constructed a mood that initially draws you in with the pretense of a warm connection between hound and master only to unexpectedly reveal ‘all’ in the final awkward moment,” explains Taylor.