Six Wolves is behind the first-ever Australian advertising campaign for British clothing label Ben Sherman. The Spring/Summer campaign concept included directing, producing and casting the campaign.
Six Wolves was briefed to create a campaign look and feel that encapsulated “London life in the park,” with an Australian edge. Ben Sherman wanted to develop a campaign that combined London and Australian culture together. Six Wolves came up with the idea to source an English-inspired garden backdrop that would best showcase the idea of Londoners enjoying summer days in the park with their mates.
As Australia’s first agency to specialise in street casting, Six Wolves worked direct with the client to create the advertising campaign, which will feature across print, P.O.S and online in Australia and New Zealand for the next six months.