Bombshells are 100% frozen fruit pulp for an Australian boutique beer brand, aimed at the untapped female beer market. Drawing from popular drinks like Jaeger Bombs, a fruit pulp prototype in the shape of a bomb was created, allowing it to be packaged in a mini six-pack to accompany a six-pack of beer. The name Bombshells was born and the brand unfolded as a series of sexy pinups inspired by World War II nose art.
Each Bombshell has her own personality (Lychee Lola, Mango Maddie, and Berry Bev), with the writing inspired by original bombshells like Marilyn Monroe and Mae West, who were known for their double entendres. The packs are kept in their own retro bar fridge, and the brand book is a pin up calendar.
Designed at Billy Blue College of Design for a fruit packaging brief. Pinup illustrations based on 1940s calendar artist Alberto Vargas.