Cancer Council NSW infographic

STUDIO:  Tribal DDB Sydney
CLIENT:  Cancer Council NSW

Tribal DDB Sydney has worked with the Cancer Council NSW to create an interactive online infographic, Hope – Turning the Page on Cancer, to demystify cancer myths and reveal evidence-based facts on what causes cancer, primary risk factors and the five pillars of prevention.

The information is followed by a call to action asking users to publicly declare via Facebook and Twitter, the cancer risk factor they will commit to reducing this year.

“The infographic presents a large volume of detailed information in a really visual, interactive and easy to understand format, which is crucial as we move into a world of data overload,” said Matt Melik, director of Data and Publishing at DDB.

Print executions of the infographic complement the digital version, which will be hosted on cancercouncil.com.au/hope as well as the Cancer Council NSW Facebook page.

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  • Cancer Council infographic

2 Responses

  1. Jen

    Well done DDB, don’t usually see this kind of work coming out of an agency…

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