Schwarz Wine Company is a boutique winery based in Bethany, Barossa Valley. Winemaker Jason Schwarz appointed Sage to create a brand to help sell a small quantity of Cabernet Shiraz he had specially aged from his 2006 harvest. CS06 was the memorable name he conceived.
Sage’s brief was to develop a cost effective label that would stand out from the crowd and attract consumers aged 18 to 35 years old. The eye-catching solution is inspired by stenciled type that appears on wine barrels to indicate the toasting level and vintage. This is an idea that can be applied to market small quantities Schwarz produces in the future.