Electric Art (EA) created the image in 3D, starting with a basic model of the helicopter, then deconstructed it and literally invented structures that could be placed inside the interior. To achieve the concept of a technical drawing, various parts were interspersed in rows. EA had reasonably detailed information about the helicopter’s engine and cockpit, but more obscure details, such as the internal airframe and hydraulics had to be designed more or less as they imagined them and then made to look as authentic as possible. The most difficult part of the job was to determine just how realistic the scene should be. The end result hovers somewhere between a technical illustration and a photo real image.

Agency: GPY&R Melbourne; Executive creative director: Ben Coulson; Creative director: Chris Northam; Art director: Ant Simmons