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The new offices of the Australian Human Rights Commission wanted the opportunity to express what they stood for and if you are going to stand for anything in this life what better cause could there be than human rights.
BrandCulture were humbled by the opportunity to undertake this project in collaboration with Woodhead International Interiors team, Jones Lang Lasalle Property and Property Advisory Australia. BrandCulture undertook a typographic exploration throughout the new office environment on Pitt Street. There was a need for wayfinding and environmental graphics, which came together in a successful branded environment.
As you enter the office on level three you are welcomed by offset hanging black boxes inlaid into a wall of timber beams connecting the floor to the ceiling. Excerpts taken from the The Universal Declaration of Human Rights, run sporadically from floor to ceiling on the timber beams, full articles are annotated on the black boxes and ‘key messaging’ is pulled out through typographic treatments to identify the importance of certain articles. This same architectural feature links the fourth and fifth floors via an open void stairwell between breakout areas within the office, signifying the need for interconnectivity throughout this organisation.