FOLKE recently had the task of designing Freshpop’s brand identity and collateral, including business cards, a letterhead, loyalty cards, promotional cards, communication documents as well as various labels and signage.

The studio also photographed the flavours of popsicles and illustrated them using delicate watercolour paint. This perfectly depicts the beautiful product as well as communicating the sense of fun and playfulness within all whom enjoy a Freshpop. Cherry red, lemon, gentle blue and white come together harmoniously conveying vibrancy and variety, as well as being reminiscent of the childhood nostalgia often associated with enjoying an icy treat.