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David Lancashire Design worked in collaboration with K.W.Doggett Fine Paper, to produce promotional material for HannoArt, a sheet manufactured by Sappi. Designed to be an informative promotion, it includes technical information and assorted print techniques which have been applied to images of rare guitars, collected over a quarter of a century.
It features images taken at Dave’s famed guitar shop in Wisconsin, USA – a mecca for guitar lovers and a place where some of the rarest of guitars by legends like Gibson, Fender and Gretsch, adorn the walls. These guitars bear the hallmarks of quality and craftsmanship, qualities HannoArt also exhibits.
A different print technique has been applied to the folder and each of the six cards which feature the guitars. The promotion doubles as a reference tool, with tips like ink limits, grain direction, colour, conventional/stochastic screening methods and printing with blacks listed on the back.