Vivien Sung Design embarked on creating a memorable holiday wish to clients and friends for 2012 based on one of humans most basic instincts – the universal concept of happiness. The happiness campaign consists of a card and poster that can be enjoyed as a pure visual emitting happiness through colour and shapes or deciphered to read the words of a custom typeface. The typeface, which was named ‘Happiness’, simplifies letters to their most basic shape and form.