Oblong + Sons were humbled to have the opportunity to develop the branding for HART 4000, a not-for-profit organisation that offer practical assistance to the Brisbane homeless community, helping people who are homeless or at risk of becoming homeless.

“We wanted to focus on a symbol of the home, without being to obvious, but the front door, walking through it into a shelter where you are safe, is pretty fundamental. An open door also represents the openness of the organisation as a welcoming one,” says designer, Emma Harrison. “But this symbol also needed to have structure and stability, hence its strong geometry.”