Hayman has been Australia’s ultimate island hideaway since it opened in 1950, located in the heart of the Great Barrier Reef.

At the beginning of 2011 Hayman was devastated by cyclones Yasi and Anthony. Having worked on a rebranding for the resort in 2002, FutureBrand was re-engaged to help Hayman overcome this unprecedented disaster and emerge with a new, clearly-articulated brand proposition and experience.

It became the perfect opportunity to tie together Hayman’s range of world class restaurants, accommodation and ultra-luxury residences with its natural environment.