@studiocatherine Not in the slightest! Our printers just require a little extra time.
New to the Australian alcoholic beverage market, Hooten is fully imported from Holland. The name Hooten was provided by the client, but there was no established branding so everything was created from scratch.
The brief was to create the branding and beer label design for the Australian market that was unique, identifiable, credible and memorable. It was also to visually communicate to the customer that it was a quality beer from Holland and conform to some of the conventions used by European beers that would successfully position this beer within the category.