Leo Burnett and the Bundaberg Distilling Company have launched the ‘ingeniOmeter’ iPhone app. Who are you? What is the nature of your inner being? And what tipple should wet your whistle? These questions can all be answered by the app.
A fusion of Victorian mechanical innovation and modern digital wizardry, the ingeniOmeter will detect whether or not you have the qualities needed to be ‘Top Shelf’ material – whether you possess the high ingenuity of a Bundy Miller or whether you have the oozing ineptitude of a fungal cheese.
Andy DiLallo, chief creative officer of Leo Burnett says, ‘It’s fun, it’s useful, and in the spirit of the Bundaberg Millers, it has been meticulously crafted by all involved.’