Mirari&Co. was approached by ABC, to create a TVC to promote the new season of Kitchen Cabinet.

Kitchen Cabinet is an entertainment series that serves up a combination of political discussion and good food. Mirari&Co. was required to design and produce a 30 second spot with combination of live action and CGI motion graphics based on a voice over script. As it’s a cooking show, the concept of the spot is to reveal the show from a pop-up recipe book.

From a design point of view, the studio faced the challenge of designing a retro, ‘homey’ kind of style to match up with the show – a place for the politicians to drop their guard and go about their daily life at home. Mirari&Co. created the graphics based on each guest politician’s background and story, so that the audience will find relevance and interest.

On the technical side, the studio created a hyper-real CG motion graphics within a life action environment, using high dynamic range image, shot on set in panoramic format to archive a realistic render look that matches the lighting with the environment.