Created by German designers Balestra Berlin and brought to Melbourne by Marksthespot, KUBIK is an open-air music venue located on the banks of the Yarra River during Melbourne Music Week, from 18 – 26 November. Constructed from illuminated industrial water tanks, the modular structure is currently being augmented by video mapping, synchronised lighting and choreographed sound design.
We developed a full campaign for the event, starting with a modular logo which was created in response to the structure. The overall aesthetic of the campaign leverages the contemporary and experimental nature of the installation. The three elements (icons – typography – glow in the dark elements) come together to create a multi-layered design that captures the fun, excitement and atmosphere of the KUBIK event from day to night. The visual language of KUBIK can be deconstructed and rearranged to create interesting, unexpected and playful visuals.