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MABE is a high end boutique hair salon situated in the Eastern suburbs of Adelaide. MABE engaged Band to develop their brand and supporting collateral. Hand-illustrated scissors combined with bespoke typography was used to reflect the unique service MABE provides and to pay homage to their historic craft. The stationery was printed on an uncoated, textural paper to give an elevated finish, and was embellished with a gold foil to deliver a premium look and feel.
The success of the brand saw MABE becoming a highly sought after hair salon, and at times, it can take up to three weeks to get an appointment.