Sometimes a surprise, sometimes as expected – MeM is an interactive type system with a wide range of individual personalities.

MeM is an eccentric experimental type system created by Elena Schädel and Jakob Runge in 2012. It produces many personalities, each individual and emotive. You will never know which of the alternating letters is going to occur next. Basically, at the heart of it all is MeM: four different weights and letter shapes melded together into one powerful font and shuffled with the sleek usability of OpenType.

MeM blurs the boundaries between graphic and type design and prioritises style and creative flair over blatant legibility. It might look like an unique handset type but it is actually a rationalised font system! An automatic shuffle principle rotates the four alternate letters in all common design software to make sure no letter will repeat too soon.