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The Mitchell Asset Management brand employs of the use of a linear navigational graphic device to assert a strong sense of leadership and lends itself seamlessly in its application across the corporate stationery, environmental signage and online space. When Mitchell Asset Management relocated offices, they invited Red Robyn to brand their new site.
Having a strong established brand enabled a strong direction to be established for the signage. The solutions leveraged from the strong linear graphics across the external façade, front door and interior boardroom wall. Strong blue accents were used for the reception desk, exterior awning and façade, and custom cut brushed metal three-dimensional logo featured in the reception area.