Motel, one of Melbourne’s longest running nightclubs, has recently undergone a complete rebrand. Creative Order worked closely with the Darcy Group to redefine the Motel brand and experience, and together with a sophisticated renovation by Jean-Pierre Biasol, has been able to elevate it to a new level of luxury. Having wrenched the brand from its retro 50′s stylings, it was important to create a marque that was timeless. Taking influences from the interior space, it is formed by an intricate web structure that weaves to create a visual illusion of movement.