Newtown Flicks has just launched its first ever trailer to promote its 2012 festival, now in its 6th year of showcasing new films and filmmakers in Sydney. Originally established as a non-profit organisation in 2005 to meet the demands of the underground Sydney short film industry, Newtown Flicks has grown to become an integral part of the Newtown, inner-city and Australian cultural calendar.

For 2012, the team at Interbrand have written, directed and shot a trailer to promote the festival, as well as designed the poster for the call for entries (open until 6 July).

“Our work for Newtown Flicks is more than a labour of love,” says Chris Doyle, design director. “It’s driven by the belief that our smaller arts clients deserve the same opportunities to impact their audiences as our larger corporate clients. And it’s so  satisfying to be able to produce, edit and deliver a piece of film that is not only cost effective, but also celebrates what is at the heart of the festival itself – the growth and encouragement of young independent film makers in Australia.”