Applications are now open for the Melbourne Design Market — http://t.co/nV2wZSU5rV
Next Wave is a biennial festival and artist development organisation, presenting genre-busting new work by the next wave of Australian artists. The next festival runs from 19 – 27 May 2012.
The design and branding was created by KIN, a collective of like-minded designers collaborating across multiple disciplines. According to Nicole Smith, Next Wave’s marketing and development manager, “The original brief was to create a visual response to our twin concepts ‘urgency and generosity’. We also wanted a Festival brand that could be flexible and adaptive to its context rather remaining static in a fixed logo or statement.
Inspired by Xerox-style print distortion, KIN’s approach was to create a sequence of skewed images, bold typefaces and textures to resemble than something made quickly and by hand. The result was a family of glitched logos and soft colour washes contrasted with protest-like typography as a vehicle for our series of poetic festival statements.”
Creating a festival magazine rather than a guide is something pretty different for a festival to do, and it’s a specific strategy for how Next Wave engages with its audiences. “The magazine has artists explain why they make art, how they’re coming to understand generosity, why what they have been making feels urgent,” explains artistic director Emily Sexton.