When shooting its latest TVC, OPSM wanted to capture the ‘We Look Deeper’ message in an innovative and memorable way. To best do this, OPSM employed the talents of Bianca Chang, a Sydney-based paper artist. Chang created a series of unique paper sculptures of an anatomical eye among others, using between 90 – 250 pieces of recycled paper.
To create the void in each sculpture, each piece of paper is precision cut by hand. A very detailed process which heavily relies on the precision of the artist and the tools she uses. OPSM recognised the similarities between this intricate process and the precision technology optometrists use every day to look deeper into the eye health of our patients.
“My work is so precise and that forms a parallel with the technologies that they’re trying to show in these TV commercials,” Chang says in the video.
Stop motion photography allowed each frame to be treated with precision, matching the OPSM ethos further and also allowing the director, Jesse Bradstreet to capture the ‘We Look Deeper’ message.