Mike from Pickle Pictures came to Liquorice Studio with a big personality and even bigger ambition. The studio’s aim was to help him to develop a bold and memorable brand identity, which works across print and the web and comes to life in motion.

Key to the strategy was developing a logo that embodies Mike’s bright, friendly and personable approach when animated whilst acting as a crisp and corporate mark of trust when printed.

The website was built with a simple updatable CMS and the stationery was produced with a mix of high-end finishes and affordable DIY tools. The approach ensured every dollar spent by Pickles on their brand would be a worthwhile investment for the future.