Euro RSCG Australia recently changed its name to Havas Worldwide. But the agency wanted to change more than that, so it launched Project Change – a series of actions to bring positive change in the world.

The first thing that Havas Worldwide wanted to change was how miserable people are on their way to work. After some research, the agency found that 97% of Australians are unhappy commuting. Thus, the team headed to the streets at peak hours in Sydney, Melbourne and Brisbane and ‘sold’ delicious cookies for a ‘special price’: you pay with your smile. “We made the commuting in those cities a happier moment for lots of people and extracted beautiful smiles from more than 1000 serious faces.”