Short Blk magazine asked 10FOLD to create the cover design for issue 02.

The concept behind the design focuses on the ever-increasing and competitive ‘designer coffee’ culture throughout Melbourne. The ‘New York, London and Paris’ references a light-hearted and loosely comical approach to the world renowned Louis Vuitton ‘graffiti font’ collection originally created by the late artist Stephen Sprouse.

Short Blk magazine is a new curated A5 street press publication that showcases all aspects of Australian cafe culture and lifestyle. 10,000 freely distributed issue 02′s (featuring 10FOLD cover art and accompanying limited edition A3 art poster) are scheduled to drop into your favourite Melbourne cafe / roastery (and select locations in all states) towards the end of September 2011.