Publicis Mojo, Finch and Mobile Projection Unit (MPU) Sydney have developed Snake the Planet! an adaptation of the the classic mobile game, Snake. It’s been created for the urban canvas and can now be played via projection on any building or facade.
When ‘Snake the Planet!” is projected onto buildings, each level is generated individually based on the facade on which it’s being played. Every window, door frame or sign becomes a boundary and obstacle in the game as animated objects collide with and bounce off them using real-time physics simulation. The multiplayer game also has a Tron-like competitive element, where one player can intentionally block the others’ path to win the game. “The project is a great example of collaboration and creativity at the intersection of media, entertainment and technology,” said Craig Davis, Mojo’s chief creative officer.
Snake the Planet! has been selected for Sydney’s Vivid Festival in May 2012. Together the team will develop the project further towards an iPad application and eventually release the code as open source.