Surry Hills-based Toko has created the identity for Sydney Design 2011. Michael Lugmayr from Toko says: “This year’s visual identity celebrates paper as an icon, through an icon. The simplification and digitalisation of honest and physical paper for our digital world represents the immense changes we experience and will experience in the future. This little icon represents the connection to the ‘old’ world and helps us navigate through the ‘new’.”