The Sailors Club branding, communications and design was produced under the creative direction of Jacqui Lewis and her agency FOLKE. Inspired by the luxurious waterside lifestyle famously photographed by Slim Aarons and the colourful frivolity of 1960’s Palm Springs, The Sailors Club is a cacophony of startling water views, bold canary yellow and bright turquoise furnishings with exuberant prints in a minimalist setting. All identity collateral was created alongside this aesthetic.