ZSPACE has created a new look for Nine Network Australia’s Today. ZSPACE designed the new graphics and logo as well as the set, creating an integrated on-air brand.
Nine came to ZSPACE wanting a complete refresh of the Today brand: a new look for 2012
that would be warm, inviting and modern. ZSPACE senior designer Leigh Newman worked with the news and current affairs team at Nine to create the new look.
The set was designed by ZSPACE executive creative director, Jean-Christophe Danoy, with Mark Dyson. “Having the set and graphics designed by the same company ensures integrated marketing of the brand. With Today the set works in conjunction with the whole broadcast bringing a sense of harmony,” said Danoy.