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Urban Attitude rebrand
STUDIO: Fabio Ongarato DesignCLIENT: Urban Attitude
Urban Attitude is a novelty gift store with a long-standing cult following in Melbourne. With new owners and an intention for retail expansion nationally, Fabio Ongarato Design were commissioned to undertake an extensive rebrand and retail strategy to create a differentiated and memorable retail experience for the future. Collaborating with HASSELL, the new flagship store opened in Brunswick Street, Fitzroy earlier in 2011 with the St Kilda and South Yarra stores to follow soon. Fabio Ongarato Design also developed a suite of collateral and signage, which included lenticular cards, optical patterns, online games, streetscape flags and illuminated signage.
like.
lols looks shit
Oh dear… looks like Native have taken some pretty major influence from this one on their re-brand of AIF http://www.blog.thisisnative.com/?p=554 :/ Seriously poor form on Native’s behalf.
How long has this work from Fabio been around for now?
Andy Hoyne’s logo was the original and the best!
Seems like it was already in use June this year KB http://www.facebook.com/photo.php?fbid=221235974576216&set=a.221235507909596.62641.170393862993761&type=3&theater
KB + David: The rebrand was initially rolled out in March 2011 in the Fitzroy store.
Ouch! Does Australian Infront know about this?
This is great work!
Indeed, poor form from This is Native. A missed opportunity to create something new.
Fabulous! So fresh, just what melbourne retail needs..