BMF has designed the brand identity for Australia’s newest football club, Western Sydney Wanderers FC.

The launch, which also unveiled the club’s name and playing strip, marks the end of a three-month collaborative process between Football Federation Australia, BMF and the Western Sydney football community.

The process involved more than 1,000 passionate fans attending seven Fan Forums, and over 15,000 people completing an online survey to help define the spirit and identity of the football club.

The club’s brand identity includes the Western Sydney Wanderers FC badge, club colours and brand book, and is intended to represent the Western Sydney region and their proud football heritage. The brand identity was designed to demonstrate the club’s grounding in football tradition, while also being modern and future focused enough to stand the test of time.

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