No bullshit

Words Edward Crouch

When searching for a new space, some agencies would have a list of requirements as long as your arm; however, the needs of the team at Swear Words reflect their philosophy. Don’t they want a separate area for their clients? Not really. Wouldn’t they want a thinking space for each creative team? No. Don’t they envisage a brand new boardroom with a modular fitout? Hadn’t thought about it. One thing they are certain of, however, is remaining in close range of each other, and creative director Scott Larritt seems set on maintaining close contact within the team. “Even with the new office, we still want to keep ourselves tight,” he says. “We want to work around the same desk and not separate out… a new kitchen would be good too.”

Swear Words has outgrown its Richmond location and is on the hunt for a new base, maybe Collingwood, possibly South Melbourne – they’ll know it when they see it.

The crew at Swear Words have a straight-talking, no frills manner. While their approach may be casual, their branding and packaging is far from the everyday.

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